Advocacy

For the past few years now, we’ve been pushing our plastic-free agenda, aptly named ‘Fuck Plastic’, to reduce the use of  plastics by helping to raise awareness and educate on the problems surrounding this use. The goal is to ultimately eliminate the use of single-use plastics all together. By partnering with organisations charities such as Plastic Free July, Sea Shepherd and Take 3 for the Sea, we’ve been able to spread awareness to over 2 million people globally, donated thousands of proceeds by clothing collaborations and fundraising, and contributed to educating over 300,000 people worldwide.

Each year we collaborate with a different artist to release a range of products every March for International Women's Day. Our aim is to shine a spotlight on equality across the board and raise money for various charities to support, uplift and empower women locally and globally and ultimately help get the world to a point where we all share the same, equal rights. We work with all artists no matter their gender, just human beings with a shared passion for equality.

2015 was the start of a new era. After nine years of designing, Afends co-founders Deco & Jono began investigating ways of promoting sustainability to consumers as well as the surf and fashion industries where things had become increasingly less eco-friendly with the rapid growth of fast fashion and use of unsustainable materials.

After some exploration and experimentation with the natural choice and all around miracle plant, Hemp, we created our first range of Hemp Clothing. To this day we continue to create, promote and expand the Hemp Revolution, with our range of hemp increasing by 710% since 2016.

We work alongside many non-profit organisations to raise awareness and funds for a number of causes, including Toys Change Lives, WildArk and the Foundation for National Parks and Wildlife. More info on all these organisations and the support we provide is coming soon.