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Continuing our promise to make everyday basics better, we welcome our debut range of sustainable underwear. On a mission to help you make sustainable choices from the bottom up, our eco-friendly intimates offer everyday comfort in harmony with the environment.

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Get To Know The Fits

Our first range of ethical underwear introduces two signature fits, the Lolly Bralette and the Lolly Bikini Briefs, in a trio of muted and pop colours so that you can mix and match or pair them back as a set. Fusing comfort with style and not forgetting sustainability, our conscious blend of hemp and organic cotton is more durable, breathable and softer on the skin than conventional underwear while giving you comfort in knowing you have put the planet first.

The Lolly Bralette

Where form and function coexist, our sustainable bralette offers the perfect balance of comfort and support. Our bralette design offers a padding-free cup to promote coverage and comfort with no hidden wires for a smooth profile under your clothes. Finished with adjustable straps and an adjustable bra band with hook and eye closure - this bralette is an ode to easy-wearing every day. 

The Lolly Bikini Briefs

An everyday essential designed to sit comfortably on your hips with no frills, trims or awkward bits – so you can put them on and forget you’re even wearing them. Our bikini briefs sit just below the waist with high-cut leg holes and a little less coverage than your standard briefs. Putting comfort and versatility at the forefront, you can wear these bikini briefs under anything and everything.

Get To Know The Fibres

Our sustainable underwear range puts sustainability, comfort, and you at the forefront of design in the all-natural blend of hemp and organic cotton. Compared to conventional cotton underwear, hemp and organic cotton have huge benefits for your health as well as the health of our environment, and when combined, they create a luxuriously soft-hand feel. Here's why you should choose our ethical hemp and organic cotton underwear over conventional cotton underwear.

Choose the Planet

It's no secret that conventional cotton is a dirty crop, requiring more water, energy and producing more CO2  than our friendlier alternatives. Hemp and organic cotton fibres put the planet and the people who grow them first, using no toxic chemicals, promoting healthier soil, conserving water, energy and requiring the necessary certifications to ensure this.

Choose Comfort

We don't just choose hemp and organic cotton because it's good for the planet, we also choose it because it's more comfortable than conventional cotton. Blending the lightweight, breathable and durable features of hemp with the soft-hand feel of organic cotton - we have been able to create the most buttery soft basics you will ever wear.

Choose You

Hemp and organic cotton underwear is the healthier alternative to conventional cotton underwear due to its antibacterial, antimicrobial and hypoallergenic properties. This means our range of sustainable underwear is particularly friendlier for those who suffer from sensitive skin and conditions such as eczema.

The Future 

So, you asked, and we listened: this is our first-ever range of sustainable underwear and don't worry, they're here to stay. We are committed to continuing our promise of making your everyday basics better by prioritising comfort without compromising sustainability. Beginning with bralettes and briefs, as our collections grow and progress, we'll aim to fill the gaps and make everything in between; this is just our first range of comfort pieces created for everyday wear.

 Shop The Collection 

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